And that’s a wrap.
You’re officially in-the-know on next year’s biggest wedding trends - now it’s time to make some moves.
Dive into your WeddingWire.in profile and give your Storefront the glow-up it deserves. Show today’s couples and their families that you’re ahead of the game.
As you start preparing for weddings in 2026, there's no better time to get a head start on the latest and upcoming wedding trends. Welcome back to our annual Wedding Trends Report for 2026!
Our team has delved into search trends, taking notes from the most coveted Indian designers and Bollywood blockbusters, and collecting exclusive insights from top industry experts to uncover the hottest trends poised to shape the next chapter of wedding celebrations. And the results are officially in!
Pinterest’s unique ability to predict trends with credibility comes from the powerful combination of Pinterest Predicts and its proprietary AI-powered taste graph. The taste graph is built from over 500 billion Pins organized into 10 billion boards, capturing intent signals and visual preferences at a scale unmatched anywhere else online.
Discover how to infuse your business with the trends that will define 2026 and beyond. Because when you’re ahead of the curve, you’re not just booking weddings - you’re setting the new standard for how love is celebrated.
NEW for Premium: This year, there’s a twist for our Premium vendors: for the first time ever, we’re introducing a Premium-exclusive section – the Wedding Business Trends 2026. These forward-thinking tactics have been put together to help you innovate and elevate your brand and stand out in a competitive market.
2026
Wedding
Trends
CHAPTER I
CHAPTER II
Sentimental Sparkle: Pinterest unveils how statement pieces are stealing the show. Brides are layering meaning and luxury with searches for traditional chuda bangles up 481% and one-of-a-kind vintage rings up 190% on Pinterest, bringing old-world glamour into modern celebrations.
Gemstone jewellery: Brides in 2026 are choosing stones that speak to their individuality — think emeralds, sapphires and rubies chosen for their meaning, energy or zodiac ties. Emerald jewelry searches, for instance, are up 22% on Semrush this year.
Bridal veil revival: No longer just an accessory, the veil is stepping into the spotlight. Following its 2025 comeback, 2026 brides are embracing veils with even more drama, detail, and personal flair. Searches for ‘bridal veils’ are up 26% and ‘long bridal veils’ are up 53% up on Semrush, proving the revival is just getting started.
CHAPTER III
CHAPTER IV
Weddings in 2026 aren’t just being documented — they’re being curated. Couples are moving away from traditional “coverage” and embracing storytelling-driven photo and video that feels cinematic, immersive and unique to each couple.
CHAPTER V
Rehydration stations and kombucha bars: Wellness meets style. Rehydration setups are getting a glow-up, evolving into stylish setups to keep guests refreshed and energised, especially at outdoor weddings.
Multi-sensory rituals: Think beyond the visual. Couples are curating experiences that are fully immersive and engage all five senses, so the day is felt as deeply as it is seen. Here are a few ideas:
CHAPTER VI
2026
Wedding Business
Trends
Grab your Premium-exclusive AI content bundle for more tips and tools.
Smart prompt tools for vendors: Struggling to find the right words? Tailored AI prompts make it easy to create marketing copy, client emails and social posts in minutes - keeping your brand voice on point while saving you heaps of time.
Get started with your exclusive AI prompts guide.
Workflow streamlining: Welcome aboard your new project manager! Let AI organise your tasks, flag priorities and automate your day-to-day - freeing you to focus on unforgettable client moments and what truly lights you up.
CHAPTER VII
CHAPTER VIII
Today’s top vendors aren’t just sticking to traditional online content - they’re pushing themselves out of their comfort zone and leaning into authentic, engaging digital content that pulls their audience in. Content like this not only helps forge connections with couples, it also helps you convey the true value you bring to the table.
A ‘day in the life’ content: What’s it like to walk in your shoes for a day? Give couples an exclusive backstage pass into your world with day-in-the-life videos that highlight your craft, character and enthusiasm.
Authentic behind-the-scenes moments: How do you pull off a three-tier wedding cake on a hectic morning, or arrange a flower wall or arch? Share the hustle behind the magic - the work, the heartfelt moments, the behind-the-curtain reality - to build trust and spark meaningful connections.
Educational posts: Share your expertise with authority and passion. Demystify your craft, spotlight emerging trends, and deliver valuable tips that elevate your status as the trusted expert everyone turns to.
Start by identifying the most time-consuming tasks in your workflow and prioritise AI tools that automate those first for maximum impact. You can do this by tracking your daily tasks for a week, spotting repetitive patterns and testing out tools that specifically target those bottlenecks.
Pro Tip
Start by identifying the most time-consuming tasks in your workflow and prioritise AI tools that automate those first for maximum impact. You can do this by tracking your daily tasks for a week, spotting repetitive patterns and testing out tools that specifically target those bottlenecks.
Pro Tip
Choose onboarding and communication platforms that reflect your brand’s style - from the tone of your messages to the look and feel of your interface. The right platform should feel like a natural extension of your business. Prioritise tools that are intuitive, mobile-friendly and allow for customisation, so your clients get a smooth, on-brand experience from day one.
Pro Tip
Experiment with engaging formats like reels, stories and live videos to create more personal and dynamic connections on social media. Don’t forget to post these standout pieces to your Storefront, too. And above all, consistency is key. Keeping a steady posting rhythm helps you stay top of mind, look fresh and build lasting loyalty.
Pro Tip
Blush couture: Pinterest is seeing soft pinks stealing hearts and ceremonies alike. Searches for haldi outfits in romantic blush tones are up 569%, dreamy soft pink themes are up 473%, and dusty rose sarees are up +114%. Brides are embracing this hue’s timeless, feminine charm for 2026.
Corset blouses: The structured silhouette is back and bolder than ever. Brides are styling corset blouses with saris, lehengas and shararas, creating looks that celebrate form, tradition and edge. Searches for ‘corset blouses’ have surged 50% on Semrush.
Goddess core: Lakshmi meets Aphrodite in this soft-meets-powerful trend. Picture flowing drapes, glowing skin and celestial embellishments for brides who want power with poetry. Searches for 'golden bridal dress' are up 90% on Pinterest.
Old money aesthetic: Wearing your legacy will be the next big trend. Inspired by European aristocracy and royal Indian wardrobes, nearlyweds are embracing understated elegance with unmistakable presence. Searches for ‘old money outfits’ are up 123%, and ‘old money hairstyles’ climbed 83%. Searches for 'old money outfit' are up 123% on Semrush, while 'vintage bride' and 'vintage gold rings' have climbed 86% and 229%, respectively, on Pinterest.
Aura beauty: Less is more — but glow is non-negotiable. Gen Z brides are championing radiant skin, fresh faces and an inner luminosity that shines through their makeup choices. It’s all about looking effortlessly lit from within.
In 2026, tradition is getting a high-fashion refresh. Couples are combining heritage with modern flair, opting for looks that are equal parts expressive, elevated and deeply personal — and they’re looking to wedding professionals like you to help make it happen:
Bridal accessories go beyond decoration — they tell a deeply personal story. 2026 brides are choosing pieces that reflect identity, heritage and meaning, turning every detail into an intimate expression. Here are some of the standout trends making waves this year:
In 2026, the aisle is the runway. Nearlyweds are stepping into high-fashion territory with bold gowns and head-turning styling that make a statement from every angle. Think sculptural silhouettes, corset-inspired tailoring and editorial-worthy hair.
In 2026, wedding decor is grounded in nature, nostalgia and quiet luxury. Couples are looking beyond opulence and leaning into organic beauty, heritage aesthetics and settings that feel meaningful.
Garden theme: Enchanted garden meets fairytale romance. This trend will enchant 2026 Indian weddings with floral abundance, whimsical touches and natural charm. Searches for garden-themed weddings have risen 22% on Semrush, while Pinterest is seeing a 65% rise for ‘sunflower bouquets’ and 58% for ‘dark olive green’.
Rococo theme: The Rococo trend brings back the soft grandeur of 18th-century European romance, with delicate pastels, ornate detailing and a flair for romantic escapism. It’s opulence with a light touch. It’s catching on fast, with searches for Rococo-themed weddings soaring 1,000% on Semrush, while ‘soft pink theme’ and ‘dusty rose saree’ are surging 473% and 114%, respectively, on Pinterest.
Nature resorts: Couples are swapping heavy decor for the raw beauty of the outdoors, reflecting Gen Z’s passion for meaningful, scenic celebrations. Searches for natural resort weddings are up 50% on Semrush.
Garden theme: Enchanted garden meets fairytale romance. This trend will enchant 2026 Indian weddings with floral abundance, whimsical touches and natural charm. Searches for garden-themed weddings have risen 22% on Semrush, while Pinterest is seeing a 65% rise for ‘sunflower bouquets’ and 58% for ‘dark olive green’.
Rococo theme: The Rococo trend brings back the soft grandeur of 18th-century European romance, with delicate pastels, ornate detailing and a flair for romantic escapism. It’s opulence with a light touch. It’s catching on fast, with searches for Rococo-themed weddings soaring 1,000% on Semrush, while ‘soft pink theme’ and ‘dusty rose saree’ are surging 473% and 114%, respectively, on Pinterest.
Nature resorts: Couples are swapping heavy decor for the raw beauty of the outdoors, reflecting Gen Z’s passion for meaningful, scenic celebrations. Searches for natural resort weddings are up 50% on Semrush.
In 2026, wedding decor is grounded in nature, nostalgia and quiet luxury. Couples are looking beyond opulence and leaning into organic beauty, heritage aesthetics and settings that feel meaningful.
Cinematic Nostalgia: The past is back in focus. Couples are channelling vintage romance and retro flair, with 'retro pre-wedding' searches rising 82% and 'vintage bride' up 86% on Pinterest - proof that timeless aesthetics never fade from frame.
Editorial photos: Blending fashion, architecture and narrative into striking portraits is on the rise. Cinematic and editorial-style couple shoots are set to take centre stage, with searches for ‘editorial wedding photography’ soaring 308% on Semrush.
360-degree videography: Weddings are getting even more immersive. With 360-degree videography, guests can relive every angle and emotion as if they were right there again.
Wedding newspaper templates: A standout trend at modern weddings, these custom-designed newspapers mimic the look of a real publication, complete with love stories, schedules and personal touches. Searches are up an impressive 1300% on Semrush.
It’s not just about the couple anymore — 2026 weddings are prioritising how guests feel, explore and take memories home. Thoughtfully designed wellness experiences are the new way to connect and engage guests throughout the day.
Subtle spaces? Not this year. This trend is all about making a statement from the moment guests arrive, with show-stopping venues and bold interiors taking centre stage in 2026.
From functional to focal-point, wedding tables are now a key design moment for couples. From unique seating arrangements to meticulously styled details, couples are using big, bold tablescapes to make a real statement.
Our top 3 tools to try out:
1. Calendly: Simple, client-friendly booking that runs itself - automated reminders and calendar syncs.
2. HoneyBook: All-in-one for creatives: scheduling, contracts, invoices, plus automated follow-ups.
3. Acuity Scheduling: Customisable and timezone-smart booking pages, with branded reminders and video call integrations.
Instant messaging made professional: Today’s couples expect fast, fuss-free communication, especially Gen Z’s. Instant messaging tools like WhatsApp let you meet them where they are - delivering quick replies without dropping the ball on professionalism.
If there’s one thing 2025 has made clear, it’s that good service is no longer enough. Today’s couples want more - they’re looking for an experience that feels seamless, thoughtful and uniquely theirs, right from the first “hello.” Here’s how to raise the bar in client care:
Personalised onboarding experiences: First impressions count. With the right digital tools, you can craft personalised onboarding journeys that instantly set the tone - think custom welcome kits, style-specific timelines and editable mood board templates.
Automated scheduling and follow-ups: A 24/7 assistant you don’t have to manage - or pay? Yes please. Skip the admin stress with AI tools that handle bookings and follow-ups for you - no chasing required.
Perhaps you’ve asked AI to help choose your next vacuum cleaner or to check the weather on holiday, but have you started using it in your business yet? From streamlining workflows to creating content, 2026 is the year to let AI do the heavy lifting, so you can focus on what you do best. Here's how to make it work for your business:
Choose onboarding and communication platforms that reflect your brand’s style - from the tone of your messages to the look and feel of your interface. The right platform should feel like a natural extension of your business. Prioritise tools that are intuitive, mobile-friendly and allow for customisation, so your clients get a smooth, on-brand experience from day one.
Pro Tip
Experiment with engaging formats like reels, stories and live videos to create more personal and dynamic connections on social media. Don’t forget to post these standout pieces to your Storefront, too. And above all, consistency is key. Keeping a steady posting rhythm helps you stay top of mind, look fresh and build lasting loyalty.
Pro Tip
Our top 3 tool recommendations to get started:
1. ChatGPT: Your go-to for admin, copywriting and quick research. Chat with it like a virtual assistant.
2. Gemini: Google’s answer to ChatGPT - great for research, writing and daily tasks.
3. QuillBot: Perfect for copy tweaks, grammar checks and multilingual support.
Grab your free Post-Booking Playbook for inspiration and practical tips.
Smart scheduling solutions: Efficiency is everything. Streamline your booking process with scheduling tools that run themselves - automated calendars, reminder systems and real-time updates keep things running smoothly and reduce last-minute surprises.
Perhaps you’ve asked AI to help choose your next vacuum cleaner or to check the weather on holiday, but have you started using it in your business yet? From streamlining workflows to creating content, 2026 is the year to let AI do the heavy lifting, so you can focus on what you do best. Here's how to make it work for your business:
Automated scheduling and follow-ups: A 24/7 assistant you don’t have to manage - or pay? Yes please. Skip the admin stress with AI tools that handle bookings and follow-ups for you - no chasing required.
Our top 3 tool recommendations to get started:
1. ChatGPT: Your go-to for admin, copywriting and quick research. Chat with it like a virtual assistant.
2. Gemini: Google’s answer to ChatGPT - great for research, writing and daily tasks.
3. QuillBot: Perfect for copy tweaks, grammar checks and multilingual support.
If there’s one thing 2025 has made clear, it’s that good service is no longer enough. Today’s couples want more - they’re looking for an experience that feels seamless, thoughtful and uniquely theirs, right from the first “hello.” Here’s how to raise the bar in client care:
Personalised onboarding experiences: First impressions count. With the right digital tools, you can craft personalised onboarding journeys that instantly set the tone - think custom welcome kits, style-specific timelines and editable mood board templates.
Grab your free Post-Booking Playbook for inspiration and practical tips.
Smart scheduling solutions: Efficiency is everything. Streamline your booking process with scheduling tools that run themselves - automated calendars, reminder systems and real-time updates keep things running smoothly and reduce last-minute surprises.
Our top 3 tools to try out:
1. Calendly: Simple, client-friendly booking that runs itself - automated reminders and calendar syncs.
2. HoneyBook: All-in-one for creatives: scheduling, contracts, invoices, plus automated follow-ups.
3. Acuity Scheduling:
Customisable and timezone-smart booking pages, with branded reminders and video call integrations.
Instant messaging made professional: Today’s couples expect fast, fuss-free communication, especially Gen Z’s. Instant messaging tools like WhatsApp let you meet them where they are - delivering quick replies without dropping the ball on professionalism.
Today’s top vendors aren’t just sticking to traditional online content - they’re pushing themselves out of their comfort zone and leaning into authentic, engaging digital content that pulls their audience in. Content like this not only helps forge connections with couples, it also helps you convey the true value you bring to the table.
A ‘day in the life’ content: What’s it like to walk in your shoes for a day? Give couples an exclusive backstage pass into your world with day-in-the-life videos that highlight your craft, character and enthusiasm.
Authentic behind-the-scenes moments: How do you pull off a three-tier wedding cake on a hectic morning, or arrange a flower wall or arch? Share the hustle behind the magic - the work, the heartfelt moments, the behind-the-curtain reality - to build trust and spark meaningful connections.
Educational posts: Share your expertise with authority and passion. Demystify your craft, spotlight emerging trends, and deliver valuable tips that elevate your status as the trusted expert everyone turns to.
Corset blouses: The structured silhouette is back and bolder than ever. Brides are styling corset blouses with saris, lehengas and shararas, creating looks that celebrate form, tradition and edge. Searches for ‘corset blouses’ have surged 50% on Semrush.
Goddess core: Lakshmi meets Aphrodite in this soft-meets-powerful trend. Picture flowing drapes, glowing skin and celestial embellishments for brides who want power with poetry. Searches for 'golden bridal dress' are up 90% on Pinterest.
Old money aesthetic: Wearing your legacy will be the next big trend. Inspired by European aristocracy and royal Indian wardrobes, nearlyweds are embracing understated elegance with unmistakable presence. Searches for ‘old money outfits’ are up 123%, and ‘old money hairstyles’ climbed 83%. Searches for 'old money outfit' are up 123% on Semrush, while 'vintage bride' and 'vintage gold rings' have climbed 86% and 229%, respectively, on Pinterest.
Aura beauty: Less is more — but glow is non-negotiable. Gen Z brides are championing radiant skin, fresh faces and an inner luminosity that shines through their makeup choices. It’s all about looking effortlessly lit from within.
In 2026, tradition is getting a high-fashion refresh. Couples are combining heritage with modern flair, opting for looks that are equal parts expressive, elevated and deeply personal — and they’re looking to wedding professionals like you to help make it happen:
2026
Wedding
Trends
Scent bars: Personalised fragrance stations let guests take home a bespoke scent from the day. Searches for scent bars are up 367%.
Live art and calligraphy corners: Artists capturing names, moments or even live-painting the ceremony bring an intimate, interactive element guests won’t forget.
Editorial photos: Blending fashion, architecture and narrative into striking portraits is on the rise. Cinematic and editorial-style couple shoots are set to take centre stage, with searches for editorial wedding photography soaring 308%.
360-degree videography: Weddings are getting even more immersive. With 360-degree videography, guests can relive every angle and emotion as if they were right there again.
Wedding newspaper templates: A standout trend at modern weddings, these custom-designed newspapers mimic the look of a real publication, complete with love stories, schedules and personal touches. Searches are up an impressive 1300%.
Weddings in 2026 aren’t just being documented — they’re being curated. Couples are moving away from traditional “coverage” and embracing storytelling-driven photo and video that feels cinematic, immersive and unique to each couple.
Scent bars: Personalised fragrance stations let guests take home a bespoke scent from the day. Searches for scent bars are up 367%.
Live art and calligraphy corners: Artists capturing names, moments or even live-painting the ceremony bring an intimate, interactive element guests won’t forget.
PHOTOGRAPHY: EPIC STORIES
PHOTOGRAPHY: DANIELLE VEITCH AND TO THE AISLE
PHOTOGRAPHY: EPIC STORIES AND OAKS WEDDING
PHOTOGRAPHY: DANIELLE VEITCH & EPIC STORIES
PHOTOGRAPHY: DANIELLE VEITCH, EPIC STORIES AND OAKS WEDDING
PHOTOGRAPHY: OAKS WEDDING AND EPIC STORIES
PHOTOGRAPHY: EPIC STORIES AND ADITI MENDIRATTA
PHOTOGRAPHY: EPIC STORIES
PHOTOGRAPHY: TO THE AISLE, DANIELLE VEITCH AND OAKS WEDDING
PHOTOGRAPHY: DANIELLE VEITCH, EPIC STORIES AND ADITI MENDIRATTA
PHOTOGRAPHY: OAKS WEDDING AND TO THE AISLE
*‘Pinterest internal data; India; Wedding related trends; Q1 2024 vs Q1 2025’
*Additional Search data sourced from Semrush comparing
search volume in India from 2024 to 2025
*‘Pinterest internal data; India; Wedding related trends; Q1 2024 vs Q1 2025’
*Additional Search data sourced from Semrush comparing search volume in India from 2024 to 2025
PHOTOGRAPHY: DANIELLE VEITCH AND OAKS WEDDING
PHOTOGRAPHY: DANIELLE VEITCH, EPIC STORIES & ADITI MENDIRATTA
PHOTOGRAPHY: OAKS WEDDING AND TO THE AISLE
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PHOTOGRAPHY: SHRADHA LUTHRA, TO THE AISLE, OAKS WEDDING, DANIELLE VEITCH AND EPIC STORIES
PHOTOGRAPHY: DANIELLE VEITCH , EPIC STORIES AND OAKS WEDDING
PHOTOGRAPHY: OAKS WEDDING AND DANIELLE VEITCH
PHOTOGRAPHY: OAKS WEDDING
PHOTOGRAPHY: OAKS WEDDING
PHOTOGRAPHY: SHRADHA LUTHRA, TO THE AISLE, OAKS WEDDING, DANIELLE VEITCH AND EPIC STORIES
PHOTOGRAPHY: EPIC STORIES
PHOTOGRAPHY: OAKS WEDDING AND EPIC STORIES
PHOTOGRAPHY: EPIC STORIES